Cultural Transformation is perfectly Balancing the Preservation of Core Values and Continuous Evolution.
There are two pertinent old sayings. One, “if you stand still you will die” and two, “don’t throw the baby out with the bath water”.
Always strive to retain your core values as they are the driving force behind your culture. And always strive to evolve, improve and adapt to external and internal forces.
Your culture transformation strategy must include those aspects of your project that will guarantee this balance.
Without this balance you will compromise both your plan and intended vision.