The GOAL OF CULTURE TRANSFORMATION is to create a values-driven company culture that drives sustainable short, medium and long-term success for all – both the company and its people.
Culture transformation requires taking a deep dive into all aspects of an organisation and making relevant changes that shape policies, goals, processes, and behaviours, so they directly and measurably reflect the values and beliefs of employees.
Creating a match between company values and individual values should be a key goal of culture transformation. The result of a successful cultural transformation process, therefore, will be employees clearly knowing what the company stands for, what defines it, and what distinguishes it from other organisations.
Your key goal as a transformation leader: Align company values with individual values.