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Read more about the article The Awakening of Atlas: AGI Isn’t a Skills Problem. It’s Power.

The Awakening of Atlas: AGI Isn’t a Skills Problem. It’s Power.

  • Post author:Norm Murray
  • Post published:15/06/2026
  • Post category:Psychology/The Norm Report

Why the AGI reskilling narrative is wrong - and what leaders who get it right are doing instead.

Continue ReadingThe Awakening of Atlas: AGI Isn’t a Skills Problem. It’s Power.
Read more about the article The Executives Who Got Fooled. And What They Did.

The Executives Who Got Fooled. And What They Did.

  • Post author:Norm Murray
  • Post published:09/06/2026
  • Post category:Psychology/The Norm Report

42% of companies scrapped most of their Al initiatives in 2025. The data on who fell for performative Al productivity - and what recovery actually looks like.

Continue ReadingThe Executives Who Got Fooled. And What They Did.
Read more about the article Tokenmaxxing Is Not A Strategy. Here’s What Is.

Tokenmaxxing Is Not A Strategy. Here’s What Is.

  • Post author:Norm Murray
  • Post published:27/05/2026
  • Post category:Psychology/The Norm Report

The psychology of performative AI productivity, and why the executives who tolerate it are building organizations on a foundation of expensive, measurable nothing.

Continue ReadingTokenmaxxing Is Not A Strategy. Here’s What Is.
Read more about the article When One Model Locks the Pipe, Everyone Pays

When One Model Locks the Pipe, Everyone Pays

  • Post author:Norm Murray
  • Post published:20/05/2026
  • Post category:Geopolitics/The Norm Report

The weaponization of a critical maritime chokepoint has rewritten the rules of global trade. The same logic, and the same danger, now governs AI infrastructure. This is what senior leaders need to understand before the tolls arrive.

Continue ReadingWhen One Model Locks the Pipe, Everyone Pays
Read more about the article You Gave It The Keys. It Burned the House Down.

You Gave It The Keys. It Burned the House Down.

  • Post author:Norm Murray
  • Post published:15/05/2026
  • Post category:Governance/The Norm Report

When AI stops asking permission, and what that means for every executive in the room.

Continue ReadingYou Gave It The Keys. It Burned the House Down.
Read more about the article The Invisible Recession Nobody Is Modeling.

The Invisible Recession Nobody Is Modeling.

  • Post author:Norm Murray
  • Post published:12/05/2026
  • Post category:Economics/The Norm Report

AI’s workforce disruption is already well documented. What isn’t being talked about, at the board level, in policy chambers, or on trading floors, is the cascade of second and third-order effects now quietly assembling into something far more dangerous.

Continue ReadingThe Invisible Recession Nobody Is Modeling.
Read more about the article They’re Not Warning You. They’re Programming You.

They’re Not Warning You. They’re Programming You.

  • Post author:Norm Murray
  • Post published:02/05/2026
  • Post category:Psychology/The Norm Report

The AI Industry’s Fear-Based Persuasion Playbook – And What Executives Need to Know Before They Buy In.

Continue ReadingThey’re Not Warning You. They’re Programming You.
Read more about the article The Conference That Cracked the World Open.

The Conference That Cracked the World Open.

  • Post author:Norm Murray
  • Post published:29/04/2026
  • Post category:Geopolitics/The Norm Report

A procedural mistake at the world’s most important AI research conference just exposed the most dangerous fault line in global technology, and most boards are not equipped to understand what it means for their organizations.

Continue ReadingThe Conference That Cracked the World Open.
Read more about the article The Revolution Will Not Be Profitable

The Revolution Will Not Be Profitable

  • Post author:Norm Murray
  • Post published:27/04/2026
  • Post category:Economics/The Norm Report

AI will transform the global economy. The companies currently priced to capture that transformation almost certainly will not survive long enough to do so.

Continue ReadingThe Revolution Will Not Be Profitable
Read more about the article Your Workforce Is The Product. And Nobody Told Them.

Your Workforce Is The Product. And Nobody Told Them.

  • Post author:Norm Murray
  • Post published:22/04/2026
  • Post category:Governance/The Norm Report

The AI industry has run out of easy data. Its next move is to watch how your employees actually work, and turn those habits into training material. Here is what global leaders need to understand before regulators force the conversation.

Continue ReadingYour Workforce Is The Product. And Nobody Told Them.
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